Identity, environmental graphics, print and digital collateral, and a loyalty program for a speaker series at Target HQ.

IDENTITY / Disruptive visual language signals that this is not business-as-usual: futuristic type, space imagery and fields of black set the stage for the tagline: "Discover Ideas from Beyond." Familiar Target branding – a simple Helvetica logo lockup with the Bullseye – grounds the event.

ENVIRONMENTAL GRAPHICS / Neon lettering on a black feature wall and an animated welcome sequence over space imagery set the tone.

SWAG / Passports and custom stamps for each speaker gamify the series, encouraging attendance to hear outside messages and collect all the stamps.

Co-creator: Kirsten Berg (event planning and production)